Koleston Perfect Me+ Vibrant Reds By Wella Professionals Is A Permanent Hair Dye That Delivers Even Colouring Results And Intense Red Tones With Up To 100% Grey Coverage. It Uses Me+ Technology That Reduces Hair Damage As Well As The Risk Of Developing New Allergies To Hair Colour. For Rich And Intense Shades Of Red.

Offers Distinctive Spectrum From Natural, Lustrous Coppers, Reds And Violets To Intense Shades Ensures Up To 100% Coverage With Root To Tip Evenness When You Mix It With Pure Natural Shades Less Hair Damage Colour After Colour Provides Up To 60X Less Likely To Develop A New Allergy To Hair Color Without Ppd And Ptd

Mixing ratio: 1:1 (60 ml color + 60 ml Welloxon Developer) Development time: 30-40 min (without heat) / 15-25 min (with heat) Developer: 4%, 6%, 9% or 12% Welloxon Developer Choosing developer: FULL-HEAD APPLICATION SAME DEPTH/DARKER Apply the coloring mixture immediately from roots to ends. Leave for 30–40 minutes (without heat) or 15–25 minutes (with added heat). After processing time, wash your hair thoroughly with warm water. FULL-HEAD APPLICATION WITH LIGHTENING First step Apply the coloring mixture to lengths and ends only. Leave approximately 2 cm free from the scalp. Development time: 30 min (without heat) / 15 min (with heat) Second step Apply the coloring mixture to the roots. Development time: 30-40 min (without heat) / 15-25 min (with heat) Tip! To increase vibrancy in lengths and ends use Welloxon Perfect one level stronger than the roots. COLOR LEVELING ON LENGTHS AND ENDS If required, after completion of development time, dampen the hair well with water (with special blonde use 100ml) and emulsify the color through the lengths and ends. Leave for 5–10 minutes without added heat. COLORING ON GRAY/WHITE HAIR The addition of a Pure Naturals shade is required to give sufficient coverage. 30-50% white hair - add 1/3 of a Pure Naturals shade 50-100% white hair - add 1/2 of a Pure Naturals shade Red shades on hair with more than 50% white hair - mix 2 parts red to 1 part natural shade (i.e. 1/2 tube red + 1/4 tube natural)